Seth Rogen Provides an Inside Look at Houseplant Headquarters

Seth Rogen recently invited Architectural Digest to present a tour of the Houseplant headquarters’ interior décor and operations. Architectural Digest often explores the personal living spaces of celebrities, such as Cara Delevingne, Serena Williams, Chelsea Handler, Neil Patrick Harris, and , to name a few.

Architectural Digest’s tour of Houseplant, which went live on April 27, is a little different. It explores the décor both as a home, as well as a business space. Houseplant was founded in 2019 by Rogen and his business partner, Evan Goldberg. Originally they partnered with Canopy Growth Corp. to operate exclusively in Canada, but have since moved to operate out of California instead, as of 2021.

The brand sells a line of cannabis that is currently only available in California, but also offers a variety of unique and modern home décor items such as ashtrays, lighters, and even a lighter caddy in the shape of Rogen’s dog, a Cavalier King Charles named Zelda.

Houseplant’s headquarters is located in a 1918 bungalow in Los Angeles. Architectural Digest describes it as “Mid-century-modern-inspired furniture creates a cozy but streamlined aesthetic.”

“I’ll be honest, we did not set out to base Houseplant out of a house, which is, as I say it, it was something you would assume we would’ve wanted from the get-go,” Rogen told Architectural Digest. “We created a weed and home goods company called Houseplant, and we needed somewhere to base our operations out of, kind of like a workspace for people to come hang out.

We talk about our products a lot; a lot of our products are home goods, so we found being able to, like, see them in a home-type setting was invaluable.”

Rogen described his motivations for the Houseplant brand, which are reflected in the many products that are on display in the home. “We wanted it to come in innovative and interesting packaging,” Rogen described. “And as someone who, you know, smokes weed all day, every day, and has a home that they like to reflect their sensibilities, and who they are, and their tastes, I found myself really struggling to furnish my home in a way that complimented the fact that I smoke weed all day, every day.”

Houseplant HQ is the birthplace of many of the brand’s unique offerings. “You know, it’s just fun ’cause we would brainstorm all sorts of just… ways we could kind of express our love of weed, in as many creative ways we possibly could.”

For example, the team came up with the idea to craft unique vinyl soundtracks that are tailored to specific cannabis session vibes. “They’re essentially mixtapes that are designed to match the moods of the different strains,” he explained. “So the Sativa record is all, like, really upbeat music. And the Indica record is all, like, really, really, really mellow music. And we pick all the songs, and they’re amazing, and I listen to them all the time. And they’re actually fantastic mixes of music that do genuinely match the different types of weed.”

Ashtrays are one of the most prominent offerings of Houseplant. The home tastefully displays a large collection of vintage ashtrays that Rogen and the team have used to recreate those design elements from the 1950s to the 1970s. 

He showed off the original concept of Houseplant’s ashtray, a “

Ссылка на первоисточник

Картина дня