The iconic rolling paper brand Zig-Zag announced the launch of Zig-Zag Studio, a new media platform fueling the company’s evolution into content, collaborations and entertainment supporting the Zig-Zag brand.
For decades, Zig-Zag has been widely recognized as a pop culture staple and a cornerstone of music and smoking. With the launch of Zig-Zag Studio, the brand aims to further its legacy as a media platform hosting exclusive content created to inspire creativity through storytelling and digital media.
Featuring artists from a diverse range of industries and genres, Zig-Zag Studio will focus on art and lifestyle content, and serve as a launchpad for emerging talent, exclusive merchandise drops and collaborations.
”At Zig-Zag, we are focused on building unique and memorable experiences for our customers,” said Eric Anwar, Senior Director of Zig-Zag Marketing. “Through the launch of Zig-Zag Studio, we have created a platform aimed to illuminate talent through storytelling and foster new ideas to shape our culture and inspire others to enact positive change in our world.”
Zig-Zag will introduce “Studio” in several layers that promote its native content including photography, video and live performances from music artists.The flagship live music performance series, titled “Studio Sessions,” will debut with a full line-up of performances from musical elites Sleepy Hallow, Marc E Bassy, Mariah The Scientist and NGHTMRE.
Filmed live in Southern California, fans will be able to watch the series on YouTube and ZigZag.com. Moving forward, Zig-Zag will also showcase a variety of established and emerging artists from hip-hop to EDM.
You can view Zig-Zag’s Studio Sessions here: zigzag.com/studio
The Studio’s storytelling video series, “Through My Lens,” gives viewers an inside look at the unique backgrounds and creative processes of artists—from photographers to producers—with a goal of inspiring the next generation of creators. The series will premiere with Sam Dameshek (Photographer), Jeff Cole (Digital Artist), Matt Gondek (Fine Artist) and Dot (Music Producer).
You can view Zig-Zag’s Through My Lens series here: zigzag.com/studio
In celebration of Studio’s launch, the Zig-Zag brand will also launch its first limited edition apparel and accessories line dubbed, The 1879 Collection. Named after the year Zig-Zag was founded, the modern collection reflects the trailblazing story of Zig-Zag’s French heritage with an array of styles, including embroidered vintage tees, hoodies and sweatpants, as well as elevated products like varsity jackets and leather goods.
Harlan Raine, Zig-Zag’s senior marketing manager was responsible for the design of the collection and described the inspiration behind it: “The 1879 Collection is a tribute to Zig-Zag’s rich history and the mythical story around the company’s French origins, all told through the lens of modern apparel and accessories. You’ll find references to the past in every piece; some …