The Industry’s Identity Crisis: Our Escape Has Gone Corporate

Remember when weed was fun? We used to love it here. Now it sometimes feels like a chore. The fuck’s up with that? Well friends, here’s the sad truth: pot ain’t what it used to be, for a lot of reasons.

Before we get into the nitty gritty, let’s go over how many of us got here:

Cannabis has long been a vibrant subculture – or counterculture. A plant that seemingly brought people together, helped them forget their problems for a while, and gave many of us outsiders – or weirdos, if you will – a way to find our tribe, hooked us all – though maybe not in the traditional ‘addictive’ sense. From the love of the plant, a community grew. And while much of the world laughed at us, we championed each other, and as a result, we flourished.

But good times don’t last forever, and I’m sorry to say, our inside joke got out, and now everybody’s in on it.

Early Days

Keeping an eye on ‘who we were’ for a sec, and before we get into some harsh realities, it’s important to note just how attractive we actually are. Many, if not all, of the most fun people I know, came to me through the plant – long before I was some High Times guy that people wanted to talk to. There’s a cool factor that comes with doing your own thing, and our community exudes that in spades.

Some call it not giving a fuck, but to me it’s that search for originality – the act of finding yourself – that’s largely provided to us by the plant. While people often say things like ‘weed makes people friendly’, I think the truth is it actually just makes you more comfortable with who you truly are – and that’s a beautiful gift.

One of the most common things I hear when interviewing those I consider real heads – from cultivators, to trappers, to lifers – is that they got into the industry to fund, or grow their habit. While maybe they were also attracted by what they believed to be ‘riches’ at the time, it was the ability to make their own way that sealed the deal. We all wanted to blaze our own trail, and invest in this thing we truly loved. Most of us knew nothing about taxes, or compliance. We were outlaws, rebels.

It’s hard to say it was always easy, and we had more than our fair share of casualties. From fighting the federal prohibition and avoiding jail time to ducking into alleys to light up, it hardened us, and we had earned our places in this growing economy.

Now flash forward a few years, a piecemeal legalization, an insane tax structure in pretty much every state, and a whole lot of new, clean faces – what the fuck happened?

Coming of Age

Say what you will about where shit’s gotten, it’s hard to deny that things have largely worked out for us so far. We’re not getting locked up as much. We can be more open about our passions. Cannabis brands are worth billions of dollars, and many of our icons have become kings; fans still mob Cheech and Chong meet & greets, the Dead’s still touring – and with one of the biggest mainstream pop stars of our time, no less. Now Netflix is making shows about us, FOX News is talking about edibles – and with that, friends, we’ve jumped the shark.

Flash forward to today and the THC rat race is killing us, and publicists have decided microdosing is the wave. No one’s making the money they’re used to, and I know how frustrating it is to see a slew of …

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